Hi, I'm Louise
As NZ’s go-to Fractional Newsletter Manager, I take full ownership of your email marketing, ensuring it runs consistently and professionally without adding a single task to your team’s to-do list.
If you’re here, chances are you’re tired of:
A small, disengaged email list
Emails that sound nothing like you
Wasting hours staring at a blank screen, wondering, “Where do I even start?”
That’s where I come in.
Here at On Point Email Marketing, I help busy business owners (like you) manage and send email newsletters that open doors to sales conversations. Without it feeling like a second job or a second identity for your existing team.
Because let’s be honest. You don’t need another generic strategy, someone you have to oversee or another boring cookie-cutter template.
What you need is smart, grounded support that fits how you work because who wants to be forced into a box that doesn’t fit?
My Story
I’ve been running my own business for 16+ years, while raising my three daughters.
I’ve built a life and a business that gives me balance and flexibility. And I want the same freedom for you.
Over the years, I’ve sent thousands of emails (for myself and for my clients) that have built trust, sparked conversations, driven bookings, created loyalty, and connected communities.
I help you use email marketing strategically, so you can show up consistently, nurture your warm leads, and sell more of what you do without the stress or second-guessing.
I believe…
- You don’t need to hustle harder. ➜ You need someone to own the channel.
- You don’t need to send more emails. ➜ You need a rhythm that suits you.
- You don’t need to be everywhere. ➜ You need an email marketing system that works for you.
Because when your emails are doing their job, you get to do yours:
- Serving your clients
- Supporting your team and family
- Running your business without burning out.
Still figuring out what kind of help you need? That’s totally okay because I’ve got you covered.
How it works
1. Diagnose
We understand who’s on your list, why they’re there, and what they actually need from you.
2. Align
We align your email marketing so it has a purpose and a clear direction.
3. Create
Your ideas stop living in your head and become newsletters that feel human and intentional.
4. Activate
We send, test, track, and sell in a way that feels natural and aligned to your brand.
Whether you’re new to email marketing or thinking about outsourcing, I’ll meet you where you’re at. With smart, simple steps that make email doable (and dare I say… fun).
6 Fun Facts About Me
I love the flexibility working from a laptop gives me in my day-to-day life.
Just call me the bionic hip lady. I had a hip replacement when I was 39.
If I’m working, the music is playing. My music taste varies, but you’ll never hear country or jazz.
Give me a long black coffee and a book and I’ll be happy as.
Winter is my favourite season…snow…cold days…fire blazing…perfect!
Smooth peanut butter is, hands down, the only option!
Take email marketing off your
“should do” list
If you’re ready to make EDMs feel easy (and effective), we should absolutely talk. Let’s get your newsletters and automations working for you, not gathering dust while your subscribers forget who you are.
Three Ways We Can Work Together
I solve the “Consistency Problem” by providing the ownership and structure your email marketing is currently missing.
