Newsletter Management
Turn your newsletters into your next sales conversations.
Stop treating your newsletter like a check box task and start treating it like a functional part of your sales pipeline. When email marketing is scattered across a busy team or is treated as a check box task, execution slips, consistency is lost, and your sales conversations stall.
As your Fractional Newsletter Manager, I patch the leaks in your email system. I take full operational ownership of formatting the layouts, updating your subscriber lists, and managing the sends so your expertise consistently reaches your market.
The "On Point" Retainer Package
Full operational ownership and flawless execution of your monthly email channel.
What you get every month:
- Newsletter Management: Complete formatting, structural layout design, and scheduling of your monthly newsletter send.
- Database Management & Health: Routine database updates, processing new subscriber data, handling unsubscribes, and keeping your list clean.
- Content Optimisation: Strategic content structuring to maximise open rates and link clicks.
- Quality Control: Pre-send testing of every link, button, and mobile layout to protect your professional brand reputation.
- Performance Accountability: A monthly snapshot of your engagement data highlighting the exact hand-raises your team needs to open warm conversations.
$450 +GST per month
Why you need newsletter management
Consistency: Your warm audience hears from you like clockwork, keeping your brand top-of-mind so you are the only logical choice when they are ready to buy or refer.
Zero Team Guilt: Your internal team stops stressing over what isn’t getting done and gets back to what they do best: client work and high-level strategy.
Senior Ownership: You don’t have to write task lists or micro-manage a VA or junior team member. I handle the setup, execution, and testing; you simply review the polished draft and give the final green light before we hit send.
Need to Scale Up?
Multi-Send Requirements: If your business requires a weekly/fortnightly newsletter or segment-specific versions (e.g., separate client and candidate lists), pricing scales with your volume.
Content Creation Add-On: If you lack the capacity to write the content drafts, I can bring in and manage a trusted professional B2B copywriter from my network to handle the ghostwriting.
The Retainer Standards
No Lock-In Contracts: Total flexibility to pause or shift your strategy with 30 days’ written notice.
Operational Lead Times: To guarantee a flawless send, raw content requires a 6-business-day lead time, with a 24-hour buffer for your final approval.
Platform Agnostic: While I specialise in MailerLite, I manage email marketing setups across Mailchimp and other platforms.
CLIENT TESTIMONIALS
"Thanks Louise, you're a Star"
Move from "Inconsistent" to "On Point"
Ready to reclaim your time and stop the “newsletter slip” for good?
Let’s turn your email channel into a consistent, professional marketing engine that runs in the background while you focus on high-level strategy and client work.
Expert ownership. Compounding results. Total peace of mind.