Newsletter Management
Turn your newsletters into your next sales conversations.
Stop treating your newsletter like an admin task. Let’s turn it into a functional sales pipeline.
I step in as your Fractional Newsletter Manager to take full operational ownership of your email marketing. From the strategic roadmap to formatting the layouts and managing the sends, I ensure your expertise consistently reaches your subscribers inboxes.
When email marketing is scattered across a busy B2B team and treated as a check-box task, execution slips, consistency is lost, and your sales conversations stall. I provide the senior ownership you need to keep high-ticket prospects perfectly warm, delivering a steady pipeline of ready-to-buy leads with zero team guilt.
The "On Point" Retainer Package
Full operational ownership and flawless execution of your monthly email channel.
What you get every month:
- 90-Day Content Roadmap: We map out your exact newsletter topics for the quarter and tie them directly to your broader business goals. You never have to stare at a blank screen, nag your team for content, or scramble for last-minute ideas again.
- End-to-End Execution: You provide the raw copy; I handle the rest. I build the layout, format the design, and schedule the send, moving the entire tech headache completely off your team’s desk.
- Flawless Brand Protection: A broken link or a messy mobile layout instantly damages a premium B2B brand. I rigorously test every button, link, and format before we ever hit send, ensuring you always look incredibly polished.
- Strategic Formatting: I don't just paste your text into an email template. I structure your content specifically to draw the eye, maximise clicks, and make it effortless for busy professionals to read and engage with.
- Actionable Sales Intelligence: We turn your newsletter into a lead-generation tool. Every month, I deliver a clear report highlighting exact engagement signals, like who clicked on a specific service link, so your team knows exactly who is warm and ready for a follow-up call.
- Database Health & Management: I manage the backend hygiene of your list quietly in the background. From onboarding new subscribers to handling unsubscribes, your database stays perfectly clean, compliant, and engaged.
$450 +GST per month
Why you need newsletter management
Senior Ownership: You don’t have to write task lists or manage a junior team member. I integrate into your business to handle the setup, execution, and testing, you simply review the polished draft and give the final green light.
A Revenue-Driving Asset: I move your newsletter away from being just a “monthly update” and turn it into a consistent touchpoint that keeps your brand top-of-mind, so you are the only logical choice when they are ready to buy.
Zero Team Guilt: You and your internal team stops stressing over the marketing tasks that aren’t getting done, and gets back to what they do best: high-level strategy and billable client work.
Need to Scale Up?
Multi-Send Requirements: If your business requires a weekly/fortnightly newsletter or segment-specific versions (e.g., separate client and candidate lists), pricing scales with your volume.
Content Creation Add-On: If you lack the capacity to write the content drafts, I can bring in and manage a trusted professional B2B copywriter from my network to handle the ghostwriting.
The Retainer Standards
No Lock-In Contracts: Total flexibility to pause or shift your strategy with 30 days’ written notice.
Operational Lead Times: To guarantee a flawless send, raw content requires a 6-business-day lead time, with a 24-hour buffer for your final approval.
Platform Agnostic: While I specialise in MailerLite, I manage email marketing setups across Mailchimp and other platforms.
CLIENT TESTIMONIALS
"Thanks Louise, you're a Star"
Move from "Inconsistent" to "On Point"
Ready to reclaim your time and stop the “newsletter slip” for good?
Let’s turn your email channel into a consistent, professional marketing engine that runs in the background while you focus on high-level strategy and client work.
Expert ownership. Compounding results. Total peace of mind.