Hi there, I’m Louise
As a Fractional Newsletter Manager, I help busy B2B service providers bridge the gap between their strategy and their subscribers. I take full operational ownership of your email marketing, ensuring your expertise consistently reaches your warm audience so your newsletter remains a functional part of your sales pipeline.
If you’re here, chances are you’re tired of:
The Monthly Slip: Your newsletter is constantly sliding down the priority list because your team is drowning in client work.
The Template Wrestle: Staff wasting valuable hours fighting with email software instead of focusing on high-level growth.
The Idle Database: Knowing you have a warm audience sitting there, but meeting them with a wall of silence because no one has time to manage the marketing channel.
That’s where I come in.
I help established B2B organisations turn their email marketing into a functional part of their sales pipeline, without it feeling like a second job for your existing team.
You don’t need another generic strategy document, and you definitely don’t want another junior assistant you have to micromanage. You need grounded, senior-level ownership that fits how your business actually operates.
I’ve spent more than 16 years running my own business while raising my three daughters, so I know exactly what happens when time becomes your most limited asset.
Over the years, I’ve managed and sent thousands of emails that have built market trust, nurtured warm leads, and opened doors to sales conversations. I don’t believe in over-complicating email marketing. I believe in building reliable systems that protect your brand’s consistency.
What I know to be true about B2B email marketing:
You don’t need more strategy. ➜ You need operational ownership.
You don’t need to flood the inbox. ➜ You need a reliable rhythm that keeps you top-of-mind.
You don’t need your team wrestling with tech. ➜ You need a functional system that runs in the background.
When your newsletter is handled, you and your team stop feeling guilty about what isn’t getting done and focus entirely on what you all do best: serving your clients and growing the business.
"Whether you’re new to email marketing or looking for someone to handle it for you, I’ll meet you where you’re at."
6 Fun Facts About Me
I love the flexibility working from a laptop gives me in my day-to-day life.
Just call me the bionic hip lady. I had a hip replacement when I was 39.
If I’m working, the music is playing… loud.
Give me a long black coffee and a book and I’ll be happy as.
Winter is my favourite season…snow…cold days…fire blazing…perfect!
Smooth peanut butter is, hands down, the only option!
How we work together
1. Diagnose
We understand who’s on your list, why they’re there, and what they need from you.
2. Align
We align your email marketing to your business strategy so it has a purpose and a clear direction.
3. Create
You share your raw text, or AI drafts, and I transform them into high-performing newsletters.
4. Activate
We send, test, track, and sell in a way that feels natural and aligned to your brand.
Take email marketing off your “should do” list
If you’re ready to make EDMs feel easy (and effective), we should absolutely talk. Let’s get your newsletters and automations working for you, not gathering dust while your subscribers forget who you are.